Everyone Survived. He Paid Them Almost Nothing.
Hiring Without Regret.
In 1914, Ernest Shackleton attracted a crew who'd rather die with him than live without the mission. On August 6th, ActionCOACH Benefic Group CEO Tanner O'Brien shows Miami business owners how to attract that same kind of person — so you stop hiring people who quit the moment it gets hard.
Space is limited. This is a working session, not a lecture.
Tanner O'Brien is flying in from Austin, Texas — for this room only. As CEO of ActionCOACH Benefic Group, he's helped business owners grow from $47K to $1.5M+ in profit in a single year, and build companies that run — and sell — without them. He doesn't do this often.
Why This Workshop Exists
Most Owners Don't Have a Turnover Problem. They Have an Attraction Problem.
Most business owners hire reactively. Someone quits, a role opens, and suddenly you're rushing to fill it with whoever shows up. Six months later you're managing them out and starting over.
It's not that they were a bad person. It's that they were never attracted to the mission in the first place — just the paycheck. The people who apply for a mission behave differently than the people who apply for a job. That difference is the whole game.
The average cost of a bad hire is 1.5 to 3 times their annual salary.
Most hiring decisions are made on gut feel rather than a defined process.
Owners who hire reactively spend more time managing performance than growing the business.
The person who applies for a paycheck and the person who applies for a mission are never the same person — and you can tell the difference before the interview.
What We Cover
A framework you can use immediately.
This workshop is built around the proven 6-step framework ActionCOACH uses with business owners globally. We'll focus on how to attract and hire people who take ownership — but you'll leave understanding how hiring fits into the bigger picture of building a business that grows without depending on you.
The Foundation
Owner to Leader to Manager
Understand the three phases every business owner moves through — and which phase you are in right now. Most hiring problems are leadership problems in disguise.
The Attraction Engine
Attract, Then Select
Learn what makes someone take ownership of a role instead of just occupying it — before you ever write the ad. Walk away knowing exactly who you're trying to attract and how to spot them fast.
The Long Game
Onboard, Evaluate, Retain
Build systems for onboarding new team members, evaluating performance consistently, and retaining top talent without the guesswork or the revolving door.
Is This For You?
Built for business owners who are ready to grow.
This is for you if…
- You are preparing to hire and want to get it right the first time.
- You have made a bad hire before and want a better process going forward.
- Your business is growing but your team is not keeping up.
- You find yourself doing work that a team member should own.
- You want to build a business that does not depend on you being there every day.
This is not for you if…
- You are not open to changing how you currently hire.
- You are looking for a quick fix rather than a real system.
- You are not a business owner or decision-maker.
Attract the people who own the mission. Reserve your seat.
Thursday, August 6, 2026 · Grove Central Residences, Miami
Your Presenters
Spend a morning with Tanner & Doug.
Tanner O'Brien
CEO, ActionCOACH Benefic Group
Tanner O'Brien is a business growth strategist, investor, and entrepreneur dedicated to helping business owners turn their companies into true wealth-building assets. As CEO of ActionCOACH Benefic Group, Tanner has worked with business owners across Central Texas and South Florida to scale their businesses, increase profitability, and build sustainable systems that free them from day-to-day operations. His clients have grown from $47,000 to over $1.5 million in annual profit in a single year, retired after building businesses worth selling, and taken real vacations without their phones.
Tanner is flying in from Austin, Texas specifically for this workshop. Seats are limited.
Doug Barra
Business Coach, ActionCOACH South Miami
Doug Barra is ActionCOACH's South Miami coach and the local expert behind this event. Doug brings decades of business and coaching experience to the South Florida market and will be in the room to support attendees as you work through the frameworks.
What happens when you attract people who own the mission
Grew the team from 3 to 12 — and built a shop that runs without him.
A $1M machine shop where the owner was the estimator, the floor manager, and quality control. By attracting and hiring the right people into the right seats, Adam 5x'd profit ($50K → $250K) — and now takes real vacations while his team runs the systems.
His own team told him to leave. So he did — and sold the company.
After 25 years, everything still ran through Michael. In 9 months with Doug, he built a team with enough ownership that they walked up and said “we've got this — go.” He calls it being fired by his own employees. Then he sold the business and retired.
Reserve Your Seat
August 6, 2026 — South Miami
Tanner is making a special trip down for this event. Space is limited. Reserve your seat below.
Workshop begins in
Event Details
2800 SW 27th Terrace, Miami, FL 33133
"This is not a sales pitch. It is a working session. You will leave with a clear framework and a specific next step for your business — whether you work with us afterward or not."
Hiring Without Regret · Aug 6 · South Miami
Free working session — seats are limited.