How We Work
Strategy, accountability, and execution.
ActionCOACH gives you the system and a coach who shows up every week. Benefic Marketing builds the tools to run it. Here is exactly what working with us looks like, what it costs, and what we guarantee.
Apply for 2 Weeks FreeThe Client Journey
From first call to a business that runs without you
01
Discovery call
A no-obligation conversation about where the business is, where you want it to go, and whether coaching is the right fit.
02
Two weeks free
Start coaching before you pay. You'll get a feel for the rhythm, the tools, and your coach.
03
ABoS Assessment
A 184-question diagnostic across the 6 Steps to a Better Business that shows exactly where the business is strong, where it leaks profit, and where it depends on you.
04
90-day plan
Specific targets for revenue, profit, team, and owner hours, with the few priorities that will move them.
05
Weekly coaching
A focused session every week: review the numbers, check commitments, solve the real problem in front of you, and set the next actions.
06
Quarterly & annual planning
GrowthCLUB every quarter and GrowthX at year end, so the plan keeps up with the business. PlanningCLUB adds a 5-year view.
The System
ABoS: the 6 Steps to a Better Business
The ActionCOACH Business Operating System, refined across 15,000+ businesses worldwide. Every client works through the steps in order, because skipping one is why most growth stalls.
Step 1
Mastery
Know your numbers, your time, and your destination.
Step 2
Marketing
Build lead generation and conversion you can predict.
Step 3
Systems
Document how the work gets done so it doesn't depend on any one person.
Step 4
Team
Hire, develop, and lead people who own results.
Step 5
Scale
Replicate what works across locations, markets, or offers.
Step 6
Freedom
A business that runs and grows without you — and that someone would buy.
What We Measure
Four numbers, every session
Revenue
Leads, conversion rate, average sale, and transactions.
Profit
Gross margin, net profit, and cash, not just top-line growth.
Team performance
Accountability to KPIs by role and by person.
Owner hours
How much of the business still runs through you.
Coaching + Implementation
ActionCOACH sets the plan. Benefic Marketing builds the machine.
Plans fail in execution. When a client's plan calls for a new lead pipeline, a CRM, automated follow-up, or a live KPI dashboard, Benefic Marketing, our implementation arm, builds it, so the strategy from coaching actually ships.
CRM & pipeline builds
Lead capture, follow-up, and sales pipelines built in GoHighLevel so no lead is dropped.
Automation
Repetitive marketing, sales, and admin workflows automated so the team spends time on customers.
KPI dashboards
The numbers your coach tracks, live, so decisions happen on data instead of instinct.
AI-assisted operations
Practical AI applied to reporting, content, and analysis. BeneficIQ, our coaching mission-control platform, is in active development.
Investment
Published pricing
No mystery. Every coaching program starts with two weeks free.
Group of 3 coaching
Weekly 60-min sessions with two other non-competing owners
$1,697/mo
Group of 2 coaching
Weekly 60-min sessions with one other owner
$2,197/mo
Large Group Coaching Sprints
Year-long group program across Finance, Sales, and Marketing
$997/mo
1-2-1 & Executive Coaching
Private weekly sessions; scoped on a discovery call
Quoted per engagement
GrowthCLUB
One-day 90-day planning event
$497/quarter
GrowthX
Two-day annual planning intensive
$697/ticket
PlanningCLUB
5-year business planning
$4,997/business
The ActionCOACH 17-Week Guarantee
If you haven't received a 1:1 return on your coaching investment within 17 weeks, we keep coaching you for free until you do. The guarantee applies when you follow the agreed systems and complete the work and actions agreed in your sessions. Your coach will walk you through the full written terms before you sign.
FAQ
Common questions
What does an ActionCOACH business coach actually do?
Your coach works with you every week to set targets, track the numbers, and hold you accountable to the actions that move them. Coaching follows ABoS, the ActionCOACH Business Operating System, which takes a business through six steps: Mastery, Marketing, Systems, Team, Scale, and Freedom.
How is ActionCOACH Benefic Group different from a typical business coach?
Most coaches advise. We combine coaching with execution: a team of coaches on a proven system, plus Benefic Marketing, our implementation arm, which builds the CRM, automation, and KPI dashboards a client needs to act on the plan.
What is the ActionCOACH 17-Week Guarantee?
If you haven't received a 1:1 return on your coaching investment within 17 weeks, we keep coaching you for free until you do. The guarantee applies when you follow the agreed systems and complete the work and actions agreed in your sessions. Ask your coach for the full written terms.
How long do clients typically coach?
Most clients coach for a year or more, because the biggest results, like a business that runs without the owner, compound over several quarters. One Central Texas family business coached with us for seven years on the way to a private-equity exit.
Is coaching in person or online?
Both. We coach in person across Central Texas from our Leander office and across South Miami, and online for clients who prefer it. Planning events are held in person.
See how it works for your business. The first two weeks are free.